Best known for heading a string of successful music labels in Germany, Tim Renner’s latest endeavour and label spin-off, Motor FM, has already left its mark on the capital’s musical landscape. All set to conquer the visual realm, Motor recently entered into collaboration with IPTV experts I-D Media to launch their very own TV station. Entirely ad (and ring tone) free, this revolutionary concept features nothing but unadulterated music and user-generated content.
Pre-launch, I-D Media asked me to come up with a fresh on-air design, a number of station IDs as well as two imagetrailers. Building on the station’s premise of straightforward, gritty purity that sets it apart from contemporary rivals like VIVA or MTV, I ditched sketchpad and mouse for hands-on, old school DIY – no key frames, no polish and straight from the garage with love.
A new take on basic model building, our small team experimented with chopped-up paper printouts and filmed our makeshift masterpieces with the cheapest of camera’s in the agency’s basement. The resulting low-key stop-motion animation swaps sophisticated plug-ins for scissor, glue, cardboard, oil, air spray, pins and fishing line – and looks all the better for it.